Cnbc Disruptor Offers Precise Advertising Structure

“They didn’t fit the profile of the stereotypical social media app user,” Kay said.
App analytics company App Annie found 40 percent of Android Pinners were over 45 years old, and another 40 percent were between 25 to 44.
“The Pinterest user is comfortable spending money in mobile, which is probably the single most important think you should take away from this.
But the mobile app has unlocked potential.
Recode reported sources said Pinterest believes it can reach $500 million this year, and some sources say it can top $600 million.

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