Retail Apocalypse? No Longer So Rapid-Observation

Consumers enjoy the shopping experience without actually shopping: in many cases, they won’t bring home a purchase but instead buy online after enjoying the shopping experience.
The prevailing viewpoint today is that a retail apocalypse is upon the American market, that it will bring the death of shopping malls, and that e-commerce is largely to blame.
But the headlines and store closings do not show the full picture of the health of the U.S. retail sector.
As shown by the renewed appeal for showrooming in the apparel retail industry, digital retailing and brick-and-mortar are complementary.
When looking closely at the data, one can quickly see that the numbers don’t tell the full story of the evolving market and it’s something that we have felt for a long time.

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