A Veggie With The Aid Of Every Other Name May Also Genuinely Get Eaten

Thirty-five percent more people took indulgently labeled vegetables over healthy positive-labeled vegetables, and 41% more took indulgently labeled vegetables over those labeled healthy restrictive.
“People taste what they expect to taste,” said Wansink, who was not involved in this research study.
Vegetables labeled indulgently were 25% more likely be taken than basic-labeled.
“One limitation of the study was that Turnwald and his research team could not measure how much of the vegetables the individual diners actually ate.
The vegetables were labeled in one of four ways: basic, healthy restrictive, healthy positive or indulgent.

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