Amazon’S Entire Meals Deal May Additionally Boost Up The Clean Meals Takeover, Hurting Fashionable Mills

Even before the Whole Foods deal was announced, Piper Jaffray Micahel Lavery initiated coverage of General Mills, the maker of Cheerios, with an underweight.
With Whole Foods, Amazon CEO Bezos is embracing the grocery chain most focused on organics and natural foods, and he would be riding another trend that’s been upending the packaged foods sector.
“It’s hard to see how quickly this [Amazon deal] will play out across the space,” said Howard.
“Shifts in the retail environment, particularly in North America, may pose risks broadly for center-store processed food manufacturers, including General Mills.
“Howard covers companies, like General Mills, Kraft Heinz, McCormick, Dean Foods, Mondelez, Hershey’s and Kellogg, and she turned more negative on the sector in March.

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