Blue Apron Launches Ipo Roadshow Below Shadow Of Amazon’S Entire Meals Deal

The timing of the Blue Apron IPO was not affected by the Whole Foods deal, a source close the company said.
Both Wayfair and Blue Apron are quickly-growing, unprofitable e-commerce companies considered to be the leader in their respective niches.
New York-based Blue Apron, named after the uniform that apprentice chefs wear in France, delivers pre-packaged ingredients and recipes to subscribers’ doorsteps for them to prepare meals at home.
Blue Apron Holdings began marketing an initial public offering Monday, as an already competitive meal-kit industry faces a potential threat from Amazon.com plan to buy Whole Foods Market.
Blue Apron posted a net loss of $54.9 million last year, even as revenue more than doubled to $795.4 million, as it poured money into logistics and marketing.

Read more on: http://www.cnbc.com/technology