Blue Apron Says It May Be Really Worth $3 Billion

That’s up from a valuation of $2 billion the last time Blue Apron raised money from private investors, in 2015.
So maybe Buffett will one day have some Blue Apron stock delivered to his portfolio.
Blue Apron didn’t mention Whole Foods or Amazon by name in its most recent SEC filing.
If Blue Apron prices its offering at the midpoint of $16, it will raise $480 million and have a market value of just under $3 billion.
Blue Apron is expecting a big delivery of greens.

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