The 2017 U.S. Open Winners: Brooks Koepka And ‘Millennial Red’

And it suggests that the weird phenomenon of “millennial pink” — pink as a state of mind, or an idea, as opposed to a specific Pantone shade — has penetrated the sporting world.
Which matched with Tommy Fleetwood’s two-pink-toned Nike shirt and Mr. Koepka’s cotton candy pink Nike shirt.
I’m talking about what Mr. Thomas wore when he had his record-breaking day.
Which went well with Brian Harman’s darker pink shirt.
Especially because this wasn’t the gestural pink of Mother’s Day during the 2017 Players Championship in May, when participants were urged to wear pink in honor of the holiday; this was pink-by-choice, pink as a core element of a competitive wardrobe.

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