With Whole Meals, Amazon On Collision Course With Wal-Mart

Whole Foods 365 offers private-label goods and lower prices than typical Whole Foods stores, and is targeted at younger, value-conscious shoppers.
“Amazon will reduce prices and change the assortment of products carried in Whole Foods stores to attract a larger customer base,” said Ladd.
But Michelle Grant, head of retailing at market research firm Euromonitor, said Amazon could use an obscure part of the Whole Foods portfolio – Whole Foods 365 – to lure Wal-Mart shoppers.
Wal-Mart is offering curbside pickup of online grocery purchases at 700 locations, with 300 more planned by year end.
Some industry observers say Amazon will find it difficult to use Whole Foods to pull away Wal-Mart shoppers because the two stores appeal to different customers.

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