American Jews Plan Marketing Campaign To Alternate Israeli Minds About Judaism’S Range

But by all accounts, they face an uphill battle in their quest to educate Israeli Jews about their communities, goals and values.
“We want the Israeli Jewish community to understand why we are upset,” said Jerry Silverman, president and CEO of the Jewish Federations of North America.
Religious choice is a foreign concept to Israelis, Katz said.
“American Jews need to engage in a different way, to support those Israelis who are fighting for change.
Last year, Reform and Conservative leaders hailed the deal as an unprecedented Israeli recognition of the rights of non-Orthodox Jews, whose rabbis and institutions receive no Israeli government funding.

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