Jimmy Choo Co-Founder: ‘Society Is Higher Off While Ladies Earn Identical’ Jimmy Choo Co-Founder: “Society Is Higher Off While Ladies Earn Identical”

“The way I built Jimmy Choo, is we used to build luxury brands through wholesale and retail.
“Probably what I should have done early on is put Jimmy Choo by Tamara Mellon,” she says.
She admits not having her name on the shoe brand caused a lot of confusion.
Mellon sold her stake in Jimmy Choo to luxury goods group Labelux in 2011, and launched Tamara Mellon, her namesake shoe and accessories brand in 2013.
It was a brand for women,” Mellon says.

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