What Amazon Wants From Complete Meals

But ultimately, Amazon wants to sell even more goods and services to both online and offline shoppers – including stuff they might not even realize they need.
Amazon will derive steady revenue from more than 460 Whole Foods stores; it can also introduce robots and other automation technologies to cut costs and improve the bottom line.
In short, the deal stands to net Amazon a wealth of data-driven insights into how shoppers behave offline – insights that are potentially very lucrative.
Why is Amazon spending nearly $14 billion for Whole Foods?
“They are introducing a whole new set of shopper profiles that span grocery stores and durables.

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