You Don’T Want Blue Apron To Teach You To Turn On Your Oven

Eventually, you’ll leave meal kits behind and salt and sauté on your own, according to your own tastes, not Blue Apron’s.
My deepest problem with meal kits, however, is that I worry they’re not teaching people how to cook, but are instead teaching them how to prepare meal kits.
Meal kits had them using spices they’d never tried, experimenting with formerly intimidating techniques, using vegetables they’d previously found baffling.
That doesn’t happen much anymore, and in a way meal kits bridge that gap.
But when I spoke to people who used these meal kits regularly, I discovered that I was wrong.

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