Amazon Files Meal-Kits Trademark, Treading On Blue Apron’S Turf

“If Amazon wants to do meal kits, Amazon will do meal kits,” Mark Bittman, who’s served as a consultant to activist investor Jana Partners on Whole Foods, recently told CNBC.
This fresh ambition by Amazon will no doubt threaten meal-kits provider Blue Apron, which just recently listed on the public market.
Blue Apron holds the title as the largest meal-kit provider in the U.S., followed by German-based HelloFresh.
Representatives from Amazon and Blue Apron didn’t immediately respond to CNBC’s request for comment.
Up until now, though, Amazon’s testing of meal kits has carried no official label, slogan nor branding.

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