Blue Apron Stock Gets Toasted As Amazon Chefs Up Rival Provider

In another possible allusion to discounting giant Amazon, Blue Apron said some competitors may “adopt more aggressive pricing policies” that could allow them to quickly amass customers.
Amazon is cooking up a plan to disrupt the meal-kit delivery business that Blue Apron helped pioneer.
You be the chef” — makes it sound an awful lot like 5-year-old Blue Apron, and similar meal-kit delivery services.
Thanks to the stock plunge on Monday, Blue Apron is now worth about $1.3 billion.
Blue Apron (APRN) shares plunged as much as 11% on Monday following news that Amazon filed to trademark a prepared food-kit service.

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