It Is Time To Fireplace The Polar Bear (Opinion)

” What the iconic polar bear brought to bare (pun intended) were the overwhelming changes impacting the Arctic environment.
In subsequent years, the polar bear has grown as a symbol of climate change, the extremes of which are evident in the Arctic.
It was the brainchild of the World Wildlife Fund, in partnership with a Coca-Cola ad campaign, that began in 2011.
As a researcher of Arctic issues, I had a particular appreciation for this increased attention.
(CNN) When the public first saw the striking image of a polar bear roaming the Arctic ice, guiding her cub across a seemingly pristine white North, it drew attention to the Arctic that had been lacking since the end of the Cold War.

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