Meet A Man Who Makes A Residing Translating Emojis

One issue with using emojis, Broni explains, is that they can differ in appearance from platform to platform.
One example, according to Broni, is the “rolling eyes” emoji.
Emojis may seem simple and fun but use them in an incorrect manner and it can be a huge embarrassment, or worse.
Thanks to his master’s degree in business psychology from University College London, Broni understands the growing importance of emojis to consumer marketing and communications.
The shape of the emoji, and even its color, can appear remarkably different, depending on the device or operating system used.

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