Subcribers Are Looking Much Less Netflix According To Verto Analytics

According to data measurement firm Verto Analytics, people are watching Netflix less even as subscriber numbers grow.
In July 2016, Netflix viewers spent an average of 268 minutes on the platform, and last December it was still at 222 minutes.
Verto’s data comes from 20,000 of its SmartPanel users, which have installed on-device measurement apps on their phones, tablets and computers.
Average viewing time decreased 13 percent over the last quarter alone — 179 minutes per month in June compared to 206 minutes in March.
Netflix may have a challenge keeping the attention of its audience as more rivals release their own original content.

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