Tour De France: The Records Of The Los Angeles Caravane Du Excursion

But there is one other attraction of the race that gets those standing roadside to scream almost as loudly: The publicity caravan — La Caravane Du Tour.
@lacaravanedutour of the @letourdefrance is a 1️⃣2️⃣-km long procession of vehicles handing out 1️⃣8️⃣ million free goodies to 2️⃣1️⃣million cycling fans.
This animation is the latest in @cnnsport’s “The Language of the Tour.
Backed by many of France’s biggest brands, the caravan was a hit — and its popularity hasn’t waned.
Story highlights Publicity caravan invented in 193047% of fans flock primarily to see the caravan(CNN) It goes without saying that cycling fans flock to the French roads and mountains in their millions to catch a glimpse of the world’s best riders — some of the toughest athletes on the planet — compete in the Tour de France.

Read more on: http://cnn.com/sport