Alibaba Hema Stores Combo Online And Offline Retail

Pan added that China’s “online retail market is still under-penetrated at the rate of 15 percent of total retail market size, and Alibaba has an 11 percent market share of China’s retail sales.
Hema stores were first introduced in 2015 as an attempt to reinvent traditional supermarkets.
“She said it is likely there could be an “increasing number of new retail stores launched in China” following the introduction of Alibaba’s strategy.
The idea of e-commerce players moving into brick-and-mortar spaces has seen big moves in recent years — as internet companies attempt to capture more of the offline retail market.
Alibaba uses big data analytics to remember purchase preferences for each customer and make personalized recommendations on the Hema app.

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