Bill Gates’ Ben Does Product Placement In Netflix And Amazon Suggests

BEN, which is owned by Bill Gates, places products in TV shows, streaming content and in digital influencer videos.
Netflix and Amazon shows may not have commercials, but that doesn’t mean they don’t have advertising.
Almost all Amazon shows have at least one product placement, and about 74 percent of Netflix do, said Greg Isaacs, chief product and marketing officer at integration company Branded Entertainment Network (BEN).
Getting your company in a Netflix or Amazon show costs between $50,000 to $500,000 per episode, said Isaacs.
Panarea Film Productions and Brand-Aide Entertainment teamed up to get Anheuser-Busch InBev products in “House of Cards,” Advertising Age reported.

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