Pakistani Ride Sharing App Puts A Matchmaker In The Vehicle

During the two days of car ride-matchmaking, around 600 people tried to book a Rishta Aunty ride.
Pakistani Ride Sharing App Puts A Matchmaker In The CarEnlarge this image toggle caption Shelby Knowles/NPR Shelby Knowles/NPRWhat would happen if you married an old custom — matchmaking — with something modern, like the ride-sharing app on your smartphone?
” The paper invited readers to share their reactions to Rishta Aunty on July 20, when promotion for the service began.
If you tapped on Careem’s notification or opened up the app, you could select “Rishta Aunty” — a special ride that allowed you to book a driver with a matchmaker in the car.
Newspapers sent out their female reporters to try out the Rishta Aunty ride.

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