How Corporate Ceos Found Their Political Voice—Observation

No one doubted that corporations exercised power, but it was over bread-and-butter economic issues like trade and taxes, not social issues.
That’s what happened to Walt Disney in 1996 as a result of its early support for gay rights, such as “Gay Day” at its theme parks.
Traditionally, corporations aimed to be scrupulously neutral on social issues.
Why have corporations shifted from “abiding local custom” around segregation and other divisive social issues to “bullying elected officials” to support LGBT rights?
When I first began studying the interactions between social movements and corporations in the 1990s, it was rare to see business take a public stand on social issues.

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