Snapchat Could Compete With Tv Networks Over Fb With Content Material

Forrester expects that commercials within TV networks’ content will provide most of the video ad growth.
While some of Facebook’s young audience is tiring of advertising on the platform, Snapchat users seem to have a higher tolerance.
“While Facebook video runs the gamut from user-generated animated GIFs to slickly-produced news videos from CNN, we expect that ad spending will be skewed toward the latter TV-style videos,” Verblow states.
Snapchat meanwhile launched daily news service “Stay Tuned” with NBC in July, with revenue split between the two.
More than a quarter (26 percent) of US Facebook users aged 12 to 17 think it has too many ads, versus 11 percent for Snapchat, according to Forrester’s online research with more than 3,000 young consumers in the U.S.

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