‘Superstar Wars’ Characters Are Coming To Telephones Thru Augmented Reality

The centerpiece is a new augmented reality experience on the “Star Wars” app called “Find the Force.
There’s incentive to share photos of the AR characters: Fans who tweet photos or videos of the AR characters with a hashtag, are entered into a sweepstakes for tickets to the film’s premiere.
Disney is pulling out all the stops to promote its lineup of new “Star Wars” merchandise.
The game is an augmented reality treasure hunt, where the prize is a glimpse at the characters that will be featured in the upcoming film.
Fans who can’t make the trip to the store can unlock characters by scanning a code on the website.

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