A File-Breaking Week Has Us Questioning: How Far Can Okay-Pop Pass? : The File : Npr

A Record-Breaking Week Has Us Wondering: How Far Can K-Pop Go?
But how far, K-pop observers have long wondered, can this unabashedly glossy, visually oriented, and aggressively young music really go?
“When the group launched, they seemed to resonate more outside Korea than in Korea,” says Mark Russell, author of Pop Goes Korea and K-Pop Now.
Enlarge this image toggle caption Han Myung-Gu/WireImage Han Myung-Gu/WireImageMaking it to the top of the Korean pop music charts demands no small amount of blood, tears, and sweat — and even more to break beyond it.
Certainly no other boy band of any nationality has put out a hit single inspired by the work of Nobel Prize-winning German novelist Hermann Hesse, as BTS’ members described last year’s “Blood Sweat & Tears.

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