Walmart’S Jet Launches Private Label Logo For Millennials

But private label goods tend to be less expensive versions of top brand names.
Cost conscious consumers in the ‘burbs can already buy cheaper private label products from Walmart under the names Great Value and Sam’s Choice.
Other big retail chains, such as Kroger (KR), Costco (COST), Wegmans and Trader Joe’s already have thriving private label businesses.
Walmart bought Jet last year for more than $3 billion and put Jet CEO and founder Marc Lore in charge of all of the company’s e-commerce operations.
Jet announced a new brand called Uniquely J on Friday.

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