‘What The Fluff?’ Celebrates A Century Of Peanut Butter’S Marshmallow Friend

‘ Celebrates A Century Of Peanut Butter’s Marshmallow FriendEnlarge this image toggle caption Carolyn Beans/Carolyn Beans Carolyn Beans/Carolyn BeansThis year marks the 100th anniversary of Marshmallow Fluff — peanut butter’s second most famous sandwich co-star.
But at the 12th annual Fluff Fest (this flurry of Fluff fandom actually happens every year), people put the confection to less conventional use.
Over at the Fluff Festival merchandise tent, one mother purchased a Fluff Fest onesie and held it up to her infant.
And it was Curtis who in 1918 first published a recipe for pairing marshmallow cream and peanut butter on a sandwich.
At Fluff Fest, there were plenty of Fluffernutters to be had — like 3,000 of them.

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