An Athletic Shoe And Clothing Store Faucets A Dj To Inform Its Story

A Japanese-based athletic shoe and apparel brand, known best throughout running communities in the U.S., has decided it won’t sit silent any longer.
Asics has also promised more nontraditional brand ambassadors for an athletic shoe company to come.
It’s a move that could threaten companies ranging from Dick’s Sporting Goods and Foot Locker, to Lululemon and Gap’s Athleta nameplate.
“Asics’ “I Move Me” campaign, which rolls out online and in Asics’ handful of stores on Wednesday, was crafted by working with international DJ Steve Aoki.
“New shoe releases are sitting on shelves for weeks, as opposed to selling out in hours.

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