For the first time ever, Barbie will wear a hijab.
Mattel (MAT), which makes Barbie, announced Mon that the most recent doll in it is “Shero” collection will be modeled after Olympic fencer Ibtihaj Muhammad. In 2016, Muhammad became the initial American to compete in the games while wearing a hijab.
“I’m proud to learn that little girls everywhere can now play with a Barbie who chooses to wear hijab! This is a childhood dream become a reality,” Muhammad explained in a tweet.
The news headlines was announced at Glamour’s Women of the entire year summit. The doll will continue sale in 2018.
Barbie has been spending so much time to make its collection of dolls more diverse in order to broaden the brand’s appeal.
Thank you @Mattel for announcing me as the newest member of the @Barbie #Shero family members! I’m proud to learn that little girls everywhere can now play with a Barbie who chooses to dress in hijab! This is a childhood dream become a reality 😭💘 #shero pic.twitter.com/py7nbtb2KD – Ibtihaj Muhammad (@IbtihajMuhammad) November 13, 2017
In its latest quarter, Mattel said Barbie revenue were down 6% compared to last year.
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The Shero line, which released in 2015, includes dolls based on prominent women such as for example Olympic gymnast Gabby Douglas, model Ashley Graham, ballerina Misty Copeland, director Ava DuVernay and actress Zendaya.
In 2016, Barbie rolled out high, petite and curvy versions of the dolls.
The company followed go well with with Ken dolls earlier this season. Barbie’s boyfriend is now available in three physique types and seven skin tones.
“Ibtihaj can be an inspiration to many girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything,” Sejal Shah Miller, Barbie’s vice president of global marketing, said in a assertion.