Aaron Judge represents the new generation — for the brand new York Yankees, and now, for Pepsi.
The Yankees outfielder and finalist for the Rookie of the entire year will serve as the new spokesperson for Pepsi, the soda giant announced Monday.
“Having grown up with Pepsi in my own home, it makes this partnership a lot more special,” Judge said in a statement.
Judge might represent Pepsi beverages, including standard, Diet Pepsi and Pepsi Zero Sugar. The business said it would use Judge in 2018 and into the future, but did not immediately disclose further terms of the deal.
“We will be thrilled to welcome Aaron to the Pepsi family group,” said Justin Toman, the senior director of sports marketing for PepsiCo (PEP). “He’s one of the biggest rising stars in baseball and we’re pumped up about working together to activate baseball enthusiasts in new and unique ways next season and beyond.”
Related: MLB drops Pepsi for Coca-Cola
Judge’s baseball job has seen nothing short of a meteoric surge this year. He scored the virtually all home runs by a rookie and has got won over baseball lovers everywhere. He’s regarded as a shoo-in to come to be known as American League Rookie of the entire year.
The superstar’s stately last name has also caused a slew of punny souvenirs and fan rituals. A section in the right-field bleachers at Yankee Stadium possesses been christened the “Judge’s Chambers,” where lovers quite often don judge’s robes, barristers’ wigs and hold signals reading “All Rise.”
Supreme Courtroom Justice Sonia Sotomayor is normally even regarded as a fan.
The relationship is also a major get for Pepsi.
Major League Baseball was not a major fan of the business as of late — in April, the league declared that it was dropping Pepsi and only a new deal with rival Coca-Cola.
Even though Coke became the MLB’s official sponsor, Pepsi kept onto existing partnerships with 11 teams, like the New York Yankees.