Bombardier’s Airbus deal will help us says rival plane maker Embraer

The industrial boss of Brazilian aircraft manufacturer Embraer played down Monday any threat posed by Airbus’ control of Bombardier’s C-series jet program.

John Slattery said that the offer, which will see Airbus develop, marketplace and sell Bombardier C-series planes, should generate an increased level of activity in advertising for his firm.

Speaking in Dubai Airshow, Slattery stated: “Ninety-nine percent of airline offers are competitive. Thus if an airline wants to purchase any plane they have a tendency to want a competing bid from a manufacturer.”

Embraer and Bombardier are actually traditional rivals in plane aircraft that typically give between 100 and 150 seats.

Under pressure to both rise sales and stave off trade limitations in the United States, Bombardier struck the surprise cope with European aerospace giant Airbus previous month.

Embraer’s Slattery said that when the Airbus sales team starts to advertise the Bombardier C-series, buyers who would not have previously considered that type of plane would seek comparable options.

Slattery added that the Airbus deal still needed to go through various antitrust hurdles and that Airbus would not be allowed involvement found in the C-series for quite a while.

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