Johny Srouji: Apple start-up acquisitions to give attention to chips, Israel

The boss of 1 of Apple’s hottest units – chips – said this week that the iPhone maker is eyeing Israeli technology, especially around flash storage and sensors.

Israel could be a target for an Apple acquisition “because we must have the best technology to differentiate ourselves,” Johny Srouji, Apple’s senior vice president of components systems, told Hebrew daily organization paper Calcalist. “We don’t help to make buys to increase workforce also to obtain new skilled workers, we do it for the technology.”

Srouji said that it doesn’t necessarily matter if Apple acquires start-ups in Israel or perhaps elsewhere, as long as the technology is innovative. But he said Apple’s Israeli team is already involved “in every areas and new devices including the development of a new chip.”

Chips and processors are becoming increasingly important for Apple, as the business makes a growing number of custom sensors to maintain with cutting-edge software capabilities like augmented truth. Apple chief fiscal officer Luca Maestri said earlier this year that in-house development of chips was a primary source of Apple’s exploding exploration and development spending.

Srouji told Mashable in September that chip design is a 3-season process that’s integral to deciding the features, like Face ID, and also the design, that’ll be possible on future devices.

“Purchasing [M&A] for us is ways to innovate. We must own the complete system, software and components, battery and the materials,” Srouji told Calcalist.

For even more on the story, start to see the original report.

Read more on: http://www.cnbc.com