Oh zero, U.S. Sports is really starting a global Cup NIT, isn’t it?

When Italy crashed away of World Cup qualifying on Monday, thousands of uncreative people (myself included) posted the same actually dumb joke on social media: With the big countries that missed from the World Cup, someone should take up a World Cup NIT! Let’s get each of the countries that didn’t help to make the World Cup to play each other!

It is indeed surprising that of Italy, america, Netherlands, Chile, Ghana and the Ivory Coast all failed to be eligible for the World Cup. There’s various other decent groups that could fill out the World Cup NIT too. Ecuador, Paraguay, Ireland, Wales, Greece and the losers of the Australia vs. Honduras and New Zealand vs. Peru playoffs are all decent squads that could have been competitive at real life Cup.

But nobody would do this… best? We’re all joking? Right? RIGHT?


U.S. Sports and Soccer United Marketing are, indeed, looking into “probability” of bringing non-World Cup sides such as Italy, Netherlands, Ghana, Chile to U.S. following summer for tournament or series of matches. Likely a longshot but worth a try. – Steven Goff (@SoccerInsider) November 14, 2017

If you’re not really acquainted with Soccer United Marketing, it’s a sports marketing company jointly owned by U.S. Sports and MLS. They deal with the marketing and Television rights for many worldwide friendlies in the United States, and they produced a huge amount of money on the 2016 Copa America. MLS owners help to make lots of money off it, which is normally how the league can keep raising salaries while its Television broadcast income lags behind its competition. The company is valued at around $2 billion.

There are, simply because Washington Post reporter Steve Goff notes, major hurdles to it. Getting FAs to agree to participate will end up being tough, even though they’ll help to make quite a little of money. No-one wants to finish in last place at the NIT after failing to make the World Cup and embarrass themselves further. Clubs will never be happy about being asked to release players for a cash-grab tournament that doesn’t mean anything.

But if anyone may gather some venues, a Television deal and a funds guarantee for participating groups, it’s SUM. If they’re genuinely looking into the possibility to getting these teams collectively for some games in the United States, they shouldn’t end up being laughed off.

Where there can be an opportunity to earn a living off soccer, SUM will be now there to explore it, as long as the company exists.

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