Apple could launch a good video subscription merchandise next year, while Netflix could possibly be forced to introduce new prices plans, one analyst organization has predicted.
Tech analysts in CCS Insight released their 12th annual set of predictions about the industry about Wednesday.
One of those is the emergence of an Apple on-demand video assistance. Original content would feature heavily.
“Everyone is jostling for posture and everyone is jumping in about the area of video recording. When you look at Apple, it includes a very strong hardware supplying and their services organization is on the march,” Paolo Pescatore, vice president of multiplay and media at CCS Insight, told CNBC on the telephone.
“The real battleground is in the region of original content, but original content would feature prominent and Apple will be very very well placed to do that.”
Software and services is seen as a key progress driver for Apple in the future as smartphone existence cycles potentially get longer and as being the iPhone-maker looks to monetize is massive customer base.
Revenues from services came in at $8.5 billion in the September quarter, growing 34 percent year-on-year.
And video is actually a way to boost that further, building off the back of additional subscription services just like Apple Music.
Apple, the world’s most significant company by industry capitalization, has already dabbled with original content. It acquired privileges for “Carpool Karaoke,” which debuted on Apple Music this year, for example.
And LEADER Tim Cook has also commented on original content, hinting there may be more to come.
“With this toe in the normal water, we happen to be learning a lot about the initial content business, and considering ways that we’re able to play in that,” Cook said in an earnings call in January.