Chipotle would like you to try it has the queso.
On December 12, the company will offer a free area of queso to anyone who orders an entree wearing a “cheesy” sweater, according to a tweet.
The junk food retailer did not specify what this means by “cheesy” sweater, expressing cryptically that “exactly like your burrito order, it’s everything you make of it. (Shock us.)” A representative narrowed the type of garment down somewhat to “your cheesiest vacation sweater.”
The business announced the one-evening giveaway on Tuesday.
Hey, if you dress in your cheesiest sweater to Chipotle on Tuesday, December 12th, we’ll hook you up with No cost QUESO when you buy an entrée. Take a look: https://t.co/ttuKVrjlZt pic.twitter.com/Uz3wDSKs66 – Chipotle (@ChipotleTweets) December 6, 2017
Chipotle (CMG) has had trouble getting people excited about it has the interpretation of queso, the melted cheese dish popularized found in Tex-Mex cuisine.
The business’s first batch of queso received largely negative reviews: On Twitter, disgruntled customers called Chipotle’s queso “gritty” and a “crime against cheese” that “tastes like crayons.”
Chipotle defended the product, insisting that the unusual texture might have been due to the dip’s all-natural materials. But later, it went back to the drawing plank.
Related: Chipotle unveils creamier queso and starts screening nachos
Spokesman Chris Arnold told CNNMoney last week that tweaks to the recipe have resulted in a version that “is definitely creamier compared to the initial recipe, and still has a really scrumptious flavor.” The new queso, he explained, still leaves out preservatives and artificial materials.
On Wednesday, however, clients didn’t seem to keep yourself updated that the recipe has already changed. One person asked on Twitter, “When is the recipe changing?” Another explained, “Why are y’all not listening to the persons and changing the recipe of the queso?” A few persons said they would prefer no cost guacamole. Chipotle observed in a tweet that “the promotion only addresses queso.”
Related: Chipotle seeking to hire a new CEO
Whatever the less-than-glowing reviews, the company said the new menu item has been best for its sales, which rose 17% last quarter, ending an extended streak of declines.
“This innovative menu item not only increased sales with existing clients, it also attracted innovative and lapsed clients into our restaurants,” Chipotle’s chief advertising officer Mark Crumpacker explained during an income call with investors in October.
“About 19% of the new and returning customers are trying queso, while many of the others were basically driven in simply by the advertising,” Crumpacker added.
— CNNMoney’s Jackie Wattles contributed to this report.