Wal-Mart Retailers is dropping a 48-year-old habit, the dash found in its name. It is also ditching the term “stores.”
Wal-Mart said Wednesday it is changing its legal name to Walmart, seeing that the company appears to emphasize its change from a firm that sells in stores to a firm that markets both on and offline.
“While our legal name is used in a restricted number of places, we felt it had been best to have a name that was constant with the idea that you can shop us however you like as a customer,” explained Walmart president and CEO Doug McMillon found in a statement on Wednesday.
The name change comes as Walmart been buying its digital initiatives, propelled by its acquisition of Amazon competitor Jet.com last year. Through Jet, Walmart provides been building a coterie of online brands, which now involves Modcloth and Bonobos.
The retailer also recently struck a deal with Lord & Taylor, giving the department store dedicated space on Walmart.com.
Dash aside, the merchant expects to maintain its prominent cheer. McMillon explained in a company blog post on Wednesday that personnel who incorporate the Walmart “squiggly” to their cheers, may continue to do so. “It is critical to have some fun at work, so for our associates in countries where your cheer calls for the squiggly, keep carrying it out!”
Walmart’s formal legal name when it incorporated found in 1969 was Wal-Mart, Inc. It changed its name to Wal-Mart Retailers, Inc. in 1970 and kept that name in place as yet. The legal change to Walmart Inc. will succeed in February 2018.