What’s Next for Bode Miller After Skiing? Hint: Think Fashion

Later, by coincidence, Mr. Miller fulfilled the brand’s founders, David Roth and Anthony Rutgers, at a party in NEW YORK. Were only available in 2013, the label was nonetheless very much in start-up setting, which appealed to Mr. Miller, who was looking for a position beyond the original celebrity spokesmodel.


“I realized that these were small, that these were just starting up, which is ideal for me personally,” Mr. Miller explained. “My name and my knowledge of the sector and my connections with distribution and things like that. I experienced that I had a lot to bring to the desk.”

That would be an understatement. In the end, Mr. Miller has six Olympic medals, including a gold for the men’s very combined at the 2010 Games in Vancouver, British Columbia, in addition to four gold medals from the Alpine Environment Skiing Championships. Despite his previous party-boy reputation, he is generally regarded as one of the best male alpine ski racers in the annals of the sport.

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Etc a warm morning in past due September, Mr. Miller, who only turned 40, performed his very best Zoolander impression for the brand’s winter look book and campaign at a picture taking studio in Much time Island City, Queens. Wearing a slate gray ensemble that included a streamlined coat, ski pants and half-zip sweater, Mr. Miller designed for an excellent mannequin, in no small part because of the strength of his icy blue eyes and his handsome-dad visual appearance.

“They got me really cheap,” he said with a laugh, as a stylist yanked at him and a photographer circled.

Mr. Miller includes a laid-back bro strength and a self-self confidence that borders on cocky, all of which offers up to a sort of swaggering charisma. He’s an Olympian, nevertheless, you can simply imagine cracking a beer with him and watching a football game. Actually, his take pleasure in of a good time not merely has been noted, but is also a way to obtain contention in his prickly romance with the news media.

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But Mr. Miller is usually more than just a pretty encounter. He has offered his insight on details like components for pockets, where venting should be placed and how exactly to finish a coat cuff or pants hem so they function seamlessly with a glove or shoe. These are details for which his years on the slopes possess given him specific insight.

“I really like having input on the things that would slip by most people,” he explained, transitioning into spokesmodel position. “It makes a difference for the dude who’s pretty technically informed and wants something that works right. We wish it to look much better than anyone else and be a dynamic factor you can use around the town and use on the hill.”

So far, the marketplace appears to be responding: luxury stores including Barneys New York, Harrods in London and Mr Porter take Aztech Mountain, as do resort shops including Cole Sport in Deer Valley, Utah, and Skiservice Corvatsch in St. Moritz, Switzerland. Sales, in line with the brand, are in the seven-figure range, with prices which range from $550 for non-insulated outerwear to $1,895 for the signature Nuke Match jacket in wool.

In addition to his roles at Aztech and Bomber, Mr. Miller will be a commentator for NBC Sports activities during the 2018 Winter weather Olympics in South Korea. And he founded the Turtle Ridge Base in 2005, a nonprofit that supports youth sports activities programs.

During a ski work that lasted longer than most, he planted the seeds intended for the post-retirement stage of his your life. Officially retiring implies that Mr. Miller can dedicate himself considerably more fully to philanthropy, commentating and entrepreneurship, not forgetting spending time with his wife and kids in California, where he lives.

So is the poor boy of skiing finally mellowing out? “Personally i think like when you begin getting old plenty of, you’ve attained it,” he said.

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