Anheuser-Busch InBev bets on China: Putian Brewery on Fujian Province

Anheuser-Busch InBev offers officially opened its hottest brewery in China – a sign of the importance of the Chinese market to the world’s major brewer.

The company’s new Putian Brewery was commissioned for operation on Dec. 6 in China’s Fujian Province and will have the capacity to create 1.5 million a great deal of beer a year. Regarding to AB InBev, that makes the brewery the major such facility by capacity in Asia Pacific.

Among the technologies employed in the plant will be development lines that can produce 160,000 cans each hour, a speed that’s twice as fast as previous development lines, according to the brewer. Other technical updates will aid quality control at the center through the use of high-speed scanning and computerized discarding of products with defects.

Aside from improvements to development productivity, the Putian Brewery will also make employ of solar power panels that will finally reduce emissions equal to environmentally friendly impact of 780,000 trees, according to the company. The volume of water and warmth usage at the required for brewing may also be decreased through the use of more sustainable processes, AB InBev added.

“It was built in record time just like everything found in China and it’s a very environmentally audio brewery, as almost all of our breweries are,” AB InBev CEO Carlos Brito told CNBC on Thursday.

AB InBev’s purchase in the country comes as the number of consumers creating China’s middle class is growing. The corresponding growth in purchasing electric power has resulted in greater demand for more premium brands, such as Budweiser or Corona, as consumer tastes change.

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